Local Advertising's Evolution And Why You Should Work With A Boutique Agency
Local Advertising's Evolution And Why You Should Work With A Boutique Agency
Blog Article
I am always astounded when companies treat the Internet like one big TV commercial. Banner ad click-throughs are almost non-existent, yet ad-buying continues onward and upward, ignoring the cold hard facts, (click-through rates are so low that time spent on a site is now considered a unit of measurement).
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Having a website is pointless if no one sees it. That's why it's just as important to drive traffic to your website as it is to have one. How do you do that? A great way is through traditional advertising like billboards, print ads, signage and printing the web address on all your marketing collateral. Online, there's search engine optimization, banner ads, online advertorials, keyword purchases, links and cross-promotion strategies. A good mix of online and offline traffic strategies along with solid branding will drive traffic to your website.
It's important that you connect with the people managing your account. The best results will be created when you forge a partnership with your web agency.
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Search engine optimisation brings long terms benefits to your website, improving its rankings through improving its reputability and the quality of content you offer. Broken websites won't rank and boring content won't be read.